EXHIBITION STUDY GROUP

New Fabro Printing Process Co., (1913)
This process gave a velvet like feel to those areas printed by this method, the rest of the printing is as ordinary printing. Under a powerful glass it would seem that a glue base was applied and some sort of fibrous material stuck on the glue. Black back.
The Anglo-American Exposition, The Great White City, May to October 1914.

Noel Park Estate, Wood Green.
Sepia advert card with five views of the estate, green back with a purple rubber stamp reading 'Franco-British Exhibition.' in two lines.
Mark Rd, Mark Rd. Church of St. Mark, Lymington Av. and Morley Av.

Oetzmann & Co., Ltd.
The Oetzmann advert cards are a much under rated series of cards and well repay a closer look. I am sure many collectors pass these by in dealers boxes, with the thought "I've got that one", and are not aware of the wide range of types that exist on the three different views of the cottage or cottages, the four interior views, and the Bristol Toilet Service. Each view or picture has been awarded a series number, and for the cottages these are listed as series 1, 2 and 3.
Series 1. View of the bungalow.
Series 2. View of the two story black and white cottage.
Series 3. View showing both the bungalow and the two story black and white cottage

There are four different interior views of the Oetzmann's furnished rooms, these are listed as Series 4, 5, 6 and 7, the easiest way to differentiate between them is to describe what is on the round or oval table.
Series 4. 'Candle stick and Inglenook' describes a three stemmed candle stick on an otherwise bare table. This view is taken from two points one showing the Inglenook fireplace and this is mentioned in the title.
Series 5. 'Candle stick and Windows' describes the same view, but looking at the room from a different direction, this faces windows on two walls and a door.
Series 6. 'Vase' describes a table with a tall slender vase with what looks like poppy heads or tulips in it, there are also two books and some papers on the table.
Series 7. 'Rose bowl' describes a table with a rose bowl of flowers and a single book.
Series 8. The Bristol Toilet Service.

There are 14 different adverts used by Oetzmann, and these are described as Advert type A to Advert type N. Top assist in sorting them out they are grouped into the various series they were used for.
Series 1. The bungalow. In this series there are five adverts listed according to the number of lines in the advert, starting from 15 to 21 lines. This ignores the top line 'Correspondence' which is not part of the advert.
Advert type A. 15 lines of text including the heading 'Oetzmann's Bungalow Cottage' which is in one line. The next to last line reads 'Euston Square Station (Met. Rly.). The last line centred under the line above reads 'Warren St. Station (Tube). This is the only advert to mention Euston Square, on all the others it is Gower St.
Advert type B. Very similar to type A, there are 15 lines of text including the heading 'Oetzmann's Bungalow Cottage' which again is in one line. The next to last line reads 'Gower St. Station (Met. Rly.) or', the last line is justified to the left under the line above, reading 'Warren St. Station (Tube).
Advert type C. 18 lines of text including the heading 'Oetzmann's Bungalow Cottage' which is now in two lines. The next to last line reads 'Gower St. Station (Met. Rly.) or' and the last line reading 'Warren St. Station (Tube) is centred under the line above.
Advert type D. 19 lines of text including the heading 'Oetzmann's Bungalow Cottage' in two lines. There is no mention of any underground station and the next to last line reads 'has Showrooms at' and the last line, 'Hampstead Rod., London, W.'
Advert type E. 21 lines of text including 'Oetzmann's Bungalow Cottage' in two lines. The next to last line reads 'Gower St. Station (Met. Rly.) or' and the last line reading 'Euston Rd. Station (Tube) is centred under the line above.
Series 2. The two story black and white cottage. Starting with the Imperial International Exhibition Oetzmann's changed their advertising policy and now concentrated on offering free booklets on furnishings to people who wrote in for them, on the post cards given out at the exhibition. These ranged from five to eight booklets, and are listed in that order. The last advert, type J is not for booklets and has 17 lines.
Advert type F. Under 'Please send me one of the following:' are listed five booklets that would be sent free on application. They are, 1. 'Bungalows & Cottage Homes', 2. Writing Table Booklet, 3. Easy Chair Booklet, 4. 'Window Furnishing Up to Date', and 5. Special Bargain Lists.
Advert type G. This advert is similar to type A, with five booklets on offer, except for one line, the second free offer has been altered from a 'Writing Table Booklet' to a 'General Furnishing Catalogue'.
Advert type H. Under 'Please send me one of the following:' an extra booklet has been added, there are now six booklets that would be sent free on application. They are, 1. General Furnishing Catalogue, 2. Booklet 'Notes on Pianos', 3. Writing Table Booklet, 4. Easy Chair Booklet, 5. Air Gas Booklet and 6. Stock Bargain List.
Advert type I. This is very similar to type C, except the range of free booklets has now been increased to eight, they are, 1. General Furnishing Catalogue, 2. 'Bungalows & Cottage Homes', 3. Booklet 'Notes on Pianos', 4. Writing Table Booklet, 5. Easy Chair Booklet, 6. 'Window Furnishing Up to Date', 7. Air Gas Booklet, and 8. Stock Bargain List.
Advert type J. This is a 17 line advert, it advises that 'Oetzmann's Black and White Cottage, estimated cost to build £400 to £450' and 'Two full Sized Bungalow Cottages Costing from £230 to £260 can be seen Erected and Furnished Complete in the Showrooms'.
Series 3. The bungalow and two story black and white cottage. In this and the further series there was another change of policy and Oetzmann's stopped using a range of adverts for each series, and restricted themselves to publishing only one advert in each series. They also published more cards without adverts that could be used for correspondence.
Advert type K. Consisting of 13 lines of text, it mentions the Bungalow can be supplied for £230 and the two story Cottage for approx. £400 to £450.
Series 6. Vase.
Advert type L. On the left side is four lines of text reading 'Descriptions and detailed list of furnishing of this Cottage, free on application to Oetzmann & Co. Ltd., Hampstead Road, W.
Series 7. Rose Bowl.
Advert type M. Under 'Please send one of the following Booklets:' are listed 13 titles that would be sent free on application.
Series 8. The Bristol Toilet Service.
Advert type N. Four lines of text with room for a name and address underneath, this is a simple order form for ordering Single Sets @ 6/9, Toilet Pails complete @ 4/9 and Sponge Bowls @ 1/9.

There are 16 known different backs not counting the different colours or adverts. These are listed as back type 1 to back type 16, and covers the five exhibitions that Oetzmann's published cards for at White City. All the measurements for 'POST CARD.' include the stop.
Franco-British Exhibition.
Back type 1. This was Valentine's standard 'Famous Throughout the World' back, with their name removed from above the two worlds logo, and without the imprint down the left side. 'Carte Postale' measures 69mm.
Back type 2. This is very similar to type 1 except that 'Carte Postale' is in larger letters and is more spaced out measuring 75mm.
Back type 3. This is unusual in that Valentine's used the standard back with their name above the two worlds logo, and their Official Franco-British Exhibition imprint down the left side. See note at bottom.
Imperial International Exhibition.
Back type 4. 'POST CARD' measures 44mm with a 29mm line underneath. There are no postal instructions and the stamp box has 'Halfpenny stamp to be placed here'.
Back type 5. 'POST CARD' measures 44mm with a 'T' divider in the centre. It also has 'This space may be used for correspondence' (43mm) and 'The address to be written here' as well as 'Halfpenny stamp to be placed here' in the stamp box.
Back type 6. This is very similar to back type 5 'POST CARD' measures 45mm, and the postal instructions on the back are in a heavier and slightly larger print, 'This space etc.' now measures 49mm.
Back type 7. 'POST CARD' measures 45mm without a line underneath. There are no postal instructions on the back and the stamp box has 'Halfpenny stamp to be placed here'.
Back type 8. Reduced size post card with the stamp box closer in. As back type 7 but with a line under 'POST CARD' measuring 14mm.
Back type 9. 'POST CARD' measures 45mm with a 'T' divider. There are postal instructions and the stamp box has 'Affix stamp here'. 'The address only to be written here' is in two lines.
Back type 10. 'POST CARD' measures 45mm with a 'T' divider. The postal instructions have been altered and now include 'only' and 'The Address etc.' is altered to 'Address only to be written here' in one line, there is a blank stamp box.
Back type 11. This again is very similar to back type 6 but 'POST CARD' measures 52mm, and the stamp box now has 'Affix Half-penny Stamp' (with hyphen).
Japan-British Exhibition.
Back type 12. 'OETZMANN'S COTTAGES SOUVENIR POST CARD' with 'Correspondence' and 'Address'.
Back type 13. As back type 12, but without 'Correspondence' or 'Address'.
Back type 14. Reduced size post card as back type 13 with the printing also reduced in size.
Coronation Exhibition.
Back type 15. 'OETZMANN'S COTTAGES SOUVENIR POST CARD' without 'Correspondence' or 'Address', and GR in stamp box.
Latin-British Exhibition.
Back type 16. 'SOUVENIR POST CARD.  from LATIN-BRITISH EXHIBITION.' without 'Correspondence' or 'Address', and a blank stamp box.
Note: This was the standard 'Famous Throughout the World' back used by Valentine's on many of the Franco-British Exhibition Official Post Cards printed and published by Valentine's. It is strange that it was used on cards published by Oetzmann, who must have given instructions that they did not wish the printers name to appear on their cards. It could be that this back was printed by mistake on Oetzmann's cards, it is certainly very scarce and out of the many hundreds of the bungalow cards examined only two, one with, and one without an advert have been seen. This may also have applied to the small imprint on the front 'Valentine's Series Copyright', as the bungalow cards are found with and without the imprint.

Series 1. The Bungalow.
Certainly the most common advert card of all times, they have been given away in their tens of thousands. This coloured card shows a white walled bungalow with its red tiled roof, that cost £200 to £230 to build and Oetzmann's would furnish it complete for 45 guineas. The cards were printed from four plates which can be identified by the number of red flowers in the garden. The descriptions refer to the flowers under the window on the right of the cottage. These are described as,

Series 1. Type 1, (no flowers). Where there are no flowers between the three plants or on the centre plant under the window, and very few flowers on the plants in the tubs each side of the path.
Series 1. Type 1A. Coloured advert card, without the 'Valentine's Series Copyright' imprint on the front. Grey Japan-British back type 12, with 'Correspondence' and 'Address', advert type A with 15 lines of text, the next to last line reads 'Euston Square Station (Met. Rly.). or'.
Oetzmann's Exhibition Cottage, Awarded Gold Medal 1908.
A. Title in sloping letters.

Series 1. Type 2 (small spray). There is now a single small spray of red flowers in the centre between the first two plants, on the right under the window.
Series 1. Type 2A. Coloured advert card, with the 'Valentine's Series Copyright' imprint in the left corner on the front, and the 'Famous Throughout the World' logo without 'Valentine's Series' over it, back type 1. comes in various colours, and 'CARTE POSTALE' measures 67mm. The advert type E with 21 lines of text, has Gower St. in the next to last line.
Oetzmann's Country Cottage, Franco-British Exhibition, London, 1908.
A. Title in one line.
A. Black back.
B. Brown back.
C. Green back.
D. Red back.
B. Title in two lines.
A. Red back.

Series 1. Type 2B. Coloured advert card, with the 'Valentine's Series Copyright' imprint in the left corner on the front, grey 'Famous Throughout the World' logo with 'Valentine's Series' over it and Valentine's imprint down the left side, back type 3. The advert type D with 19 lines of text, has 'Showrooms at' in the next to last line. No underground station is mentioned.
Oetzmann's Model Cottage, Franco-British Exhibition, London, 1908.
A. Title in one line.

Series 1. Type 2C. Coloured advert card, with the 'Valentine's Series Copyright' imprint in the left corner on the front, grey 'Famous Throughout the World' logo with 'Valentine's Series' over it and Valentine's imprint down the left side, back type 3. There is no Oetzmann's advert on the back.
Oetzmann's Model Cottage, Franco-British Exhibition, London, 1908.
A. Title in one line.

Series 1. Type 3. (two clumps). The difference in this picture is that there are now two small clumps of red flowers between the first and second plant under the right window.
Series 1. Type 3A. Coloured advert card, this is known with and without 'Valentine's Series Copyright' imprint in the left corner on the front. 'Famous Throughout the World' logo with 'CARTE POSTALE' enlarged and more spaced out, now measuring 75mm, back type 2, advert type B, with 15 lines of text which is very similar to advert A except that the address has been altered from 'Euston Square Station' to 'Gower St. Station'.
Oetzmann's Exhibition Cottage, Awarded Gold Medal 1908.
A. With 'Valentine's Series Copyright' imprint.
A. Grey back, small 'a' to 'awarded'.
B. Grey-green back, small  'a' to 'awarded'.
B. Without 'Valentine's Series Copyright' imprint.
A. Grey back, small 'a' to 'awarded'.
B. Grey-green back, small  'a' to 'awarded'.
C. Grey back, capital 'A' to 'Awarded'.

Series 1. Type 4. (full bloom). The flowers have really come out in bloom, the gap between the two plants is now full of blooms and the two tubs are also full of flowers, the card comes with and without 'Valentine's Series Copyright' imprint on the front. In type 4 there are three different adverts on the backs, types B, C and D, two types of back 2 and 3, as well as three different titles.
Series 1. Type 4A. Coloured, grey back type 2, with spaced out 'CARTE POSTALE', advert type B with 15 lines of text with Gower St. Station 'a' to 'awarded'.
Oetzmann's Exhibition Cottage, Awarded Gold Medal 1908.
A. With 'Valentine's Series Copyright' imprint.
B. Without 'Valentine's Series Copyright' imprint.

Series 1. Type 4B. Coloured, grey back type 1, advert type C with 18 lines of text, title without '1908'. With and without 'Valentine's Series Copyright' imprint on the front.
Oetzmann's Country Cottage, Franco-British Exhibition, London.
A. With 'Valentine's Series Copyright' imprint.
B. Without 'Valentine's Series Copyright' imprint.

Series 1. Type 4C. Coloured, various coloured backs type 1, advert type E with 21 lines of text, with and without 'Valentine's Series Copyright' imprint on the front. 1908 added to title.
Oetzmann's Country Cottage, Franco-British Exhibition, London, 1908.
A. With 'Valentine's Series Copyright' imprint.
A. Brown back.
B. Grey back.
C. Grey-green back.
B. Without 'Valentine's Series Copyright' imprint.
A. Grey back.
B. Grey-green back.
C. Slate back.

Series 2. Two story black and white cottage. This card shows a view of the much larger two story black and white style cottage. It was published in colour and sepia for the Imperial International and Japan-British Exhibitions. The sepia cards were printed on a brownish card, and come in two sizes, the normal size and a reduced size, the measurements of which are given. Again there is a lot to look for in series 2 cards including five different adverts listed as Advert type F to Advert type J. In compiling the list of series 2 sepia cards it was thought it would be simpler to list them according to the number of offers in the advert, rather than attempt a chronological order. There was also seven different backs listed as back type 4, 7, 8, 9, 20, 13 and 14.

Series 2. Type 2A. Sepia trade card, printed on a brownish card, brown back type 13, advert type F, with five offers, the second is a 'Writing Table Booklet'.
Oetzmann's Black and White Cottage, Japan-British Exhibition, London, 1910.

Series 2. Type 2B. Sepia trade card, reduced in size to 115 x 89mm, printed on a brownish card, brown back type 14 which is similar to type 13, but with everything reduced in size, advert type F, with five offers, the second is a 'Writing Table Booklet'.
Oetzmann's Black and White Cottage, Japan-British Exhibition, London, 1910.

Series 2. Type 2C. Sepia trade card, printed on a brownish card, brown back type 13, advert type G, with five offers, the second has been altered to 'General Furnishing Catalogue'.
Oetzmann's Black and White Cottage, Japan-British Exhibition, London, 1910.

Series 2. Type 2D. Sepia trade card, printed on a brownish card, brown back type 4, with a 29mm line under 'POST CARD', but no divider, advert type H, with six offers.
Oetzmann's Black and White Cottage, Impl. Internl Exhibition 1909.

Series 2. Type 2E. Sepia trade card, printed on a brownish card, brown back type 7, without a line under 'POST CARD' or divider, advert type I, with eight offers.
Oetzmann's Black and White Cottage, Impl. Internl Exhibition 1909.

Series 2. Type 2F. Sepia trade card, reduced in size to 115 x 89mm, printed on a brownish card, brown back type 8, which is similar to type 7, but with everything reduced in size and a 14mm line under 'POST CARD' without divider, advert type I, with the same eight offers.
Oetzmann's Black and White Cottage, Imperial International Exhibition 1909.

Series 2. Type 2G. Coloured trade card, grey back type 9 with 'POST CARD' measuring 44mm, and with 'Affix stamp here' in the stamp box. 'The address only to be written here' is in two lines, advert type J, with 17 lines.
Oetzmann's Black and White Cottage, Impl. Internl Exhibition 1909.

Series 2. Type 2H. Coloured trade card, grey back type 10 with 'POST CARD' measuring 44mm. The postal instructions have been altered and now include 'only' and 'The Address etc.' is altered to 'Address only to be written here'  in one line, and there is a blank stamp box, advert type J, with 17 lines.
Oetzmann's Black and White Cottage, Impl. Internl Exhibition 1909.

Series 3. The bungalow and two story black and white cottage. In this series there are two houses shown on the card, on the left the Bungalow and on the right the two story Black and White Cottage. These cards were used for the Imperial International Exhibition, Japan-British Exhibition and the Coronation Exhibition. The B/W cards had no advertising matter on the back, while a new advert was used on the coloured cards. The same advert was used for all three exhibitions, although on the Coronation Exhibition cards the lines of the advert are closed up very slightly, there is only 1mm difference. Four different plates were used for the picture and these can be easily identified.
Plate 1. With domes. Two domes of exhibition buildings can be seen behind the bungalow, there is also a tall white post and a tree in the foreground to the right of centre.
Plate 2. Without domes. In this plate the exhibition buildings in the background have been removed leaving a plain background, the post and the tree remain.
Plate 3. With nine posts. For the coloured cards new plates were made and in plate three an artist has been to work adding gardens in front of the two buildings and a stretch of garden at the bottom of the card to the right. The tall post and tree have been removed and the posts of the low chain fence in front of the houses have been altered and now contains nine posts. Behind the houses there are trees, and clouds in the sky. On the coloured cards part of the title 'Oetzmann's' is in quote marks.
Plate 4. With thirteen posts. Plate four is the same as plate three except for the chain fence which is now extended in front of both houses and consists of thirteen posts. This plate was only used for the Coronation Exhibition.

There was only one advert used on series 3 consisting of 13 lines of text, it mentions the Bungalow can be supplied for £230 and the two story Cottage for approx. £400 to £450.
There are three different backs, back type 5. used for the Imperial International Exhibition cards, back type 13. used for the Japan-British Exhibition cards with 'Correspondence' and 'Address', and back type 15. used for the Coronation Exhibition cards.

Series 3. Type 3A. B/W photogravure advert card with a view of the two cottages, with 'cottages' spelt in the plural, in the background behind the bungalow can be seen the domes of other exhibition buildings plate1. Black back type 5. without any advertising matter.
Oetzmann's Bungalow & Black and White Cottages, Imperial International Exhibition.

Series 3. Type 3B. B/W photogravure advert card with the same view of the two cottages with 'cottage' spelt in the singular, the domes of other exhibition buildings in the background behind the bungalow has been removed plate 2. Black Japan-British Exhibition back type 13, without 'Correspondence' and 'Address'. There is no advertising text on the back.
Oetzmann's Bungalow & Black and White Cottage, Japan-British Exhibition.

Series 3. Type 3C. Coloured advert card with the same view of the two houses, but now well touched up by an artist, the domes of other exhibition buildings in the background are still missing, the position of the white fencing posts has been altered, gardens and shrubs have been added, and even a lady visitor has been painted in on the path plate 3. with nine posts, Japan-British Exhibition back type 13, without 'Correspondence' and 'Address', advert type K. with 13 lines of text.
"Oetzmann's" Cottages, Japan-British Exhibition.
A. Dark grey back.
B. Grey back.

Series 3. Type 3D. Coloured advert card with the same view of the two houses, as type 14 but plate 4 shows further touching up by the artist, there are now 13 posts, grey Coronation Exhibition back type 15, advert type K. The depth of the advert has been squeezed up very slightly, about 1mm, but there is no difference in the 13 lines of text.
"Oetzmann's" Cottages, Coronation Exhibition.

Interior Views of Room. There are four different views of the interior of Oetzmann's furnished rooms listed as Series 4, 5, 6 and 7.

Series 4. Candle stick and Inglenook. There are two different backs, back type 6. used for the Imperial International Exhibition cards and back type 11. also used for the Imperial International Exhibition cards
Series 4. Type 4A. Sepia advert card, printed on a brownish card, brown back type 6, 'POST CARD.' measures 45mm with a 'T' divider. There are slight differences in the measurements of the titles and quality of the printing. Where the title measures 84mm, the printing is of a very high quality, and this shows up well on the polished surface of the table where the highlights are very clearly defined. Where the title measures 85mm the printing is very coarse, and the highlights on the table are barely seen. This coarseness affects the whole card. There is no advert on the back.
Living Hall, showing Inglenook, Oetzmann's Black and White Cottage.
A. Title measures 84mm, fine printing.
B. Title measures 85mm, coarse printing.

Series 4. Type 4B. Sepia advert card, printed on a brownish card, brown back type 11, 'POST CARD.' measures 52mm. The rest is as back type 6. There is no advert on the back.
Living Hall, showing Inglenook, Oetzmann's Black and White Cottage.
A. Title measures 85mm, coarse printing.

Series 5. Candle stick and Windows. There are three different backs.
Back type 6. used for the Imperial International Exhibition cards.
Back type 13. used for the Japan-British Exhibition cards without 'Correspondence' and 'Address'.
Back type 15. used for the Coronation Exhibition cards.

Series 5. Type 5A. Sepia advert card, printed on a brownish card, brown back type 6, 'POST CARD' measures 45mm with a 'T' divider. There is no advert on the back.
Living Hall, showing Recessed Windows - Oetzmann's Black and White Cottage.

Series 5. Type 5B. Coloured advert card, grey Japan-British Exhibition back type 13, without 'Correspondence' and 'Address'.
Living Hall, Oetzmann's Black and White Cottage.

Series 5. Type 5C. Coloured advert card, Coronation Exhibition back type 15.
Living Hall, Oetzmann's Black and White Cottage.
A. Dark grey back.
B. Grey back.

Series 6. Vase. There was only one advert and one back used on series 6 cards consisting of four lines of text reading 'Descriptions and detailed list of the furnishing of this Cottage, free on application to Oetzmann & Co., Ltd., Hampstead Road, W.'

Series 6. Type 6A. Sepia advert card, printed on a brownish card, brown back type 6, 'POST CARD' measures 44mm with a 'T' divider, and advert type L.
Living Hall. Furnished by Oetzmann & Co., Ltd., Imperial International Exhibition.

Series 7. Rose Bowl. There was only one advert and one back used on series 7 cards consisting of 'Please send one of the following Booklets:' out of a list of 13 titles that would be sent free on application.

Series 7. Type 7A. B/W trade card, black Latin-British Exhibition back with 'SOUVENIR POST CARD' type 16. Advert type M.
The Living Hall, Gidea Park Cottage, Furnished by Oetzmann & Co., Ltd.

Series 8. The "Bristol" Toilet Service. There was only one advert and two backs used on series 8 cards, the advert consisting of four lines of text with room for a name and address underneath, is a simple form for ordering Single Sets @ 6/9, Toilet Pails complete @ 4/9 and Sponge Bowls @ 1/9.
The two backs are type 13. for the Japan-British Exhibition cards, without 'Correspondence' and 'Address', and back type 15. used for the Coronation Exhibition cards.

Series 8. Type 8A. Coloured trade card showing items of toilet china ware. Grey Japan-British Exhibition back type 13. without 'Correspondence' and 'Address', advert type N which can be filled in to order items from the "Bristol" New Toilet Service.
Oetzmann's New Toilet Service The "Bristol" etc.

Series 8. Type 8B. Coloured trade card as type 8A, grey Coronation Exhibition back type 15, advert type N which can be filled in to order items from the "Bristol" New Toilet Service.
Oetzmann's New Toilet Service The "Bristol" etc.